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Google Changes Search Protocol, Google Hummingbird Launches Secretly

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Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of Google search is designed to handle more complex queries.

Calling it the culmination of 15 years of work, the news was revealed by Amit Singhal, Google’s senior VP, one day before Google officially celebrates its 15th birthday. He spoke at a special press event today in the garage that Susan Wojcicki rented to Larry Page and Sergey Brin when they started Google in Menlo Park, California,

“Our algorithm […]